Laird+Partners

Inside Fashion’s Coolest Ads, From Audrey Hepburn to Lady Gaga

Trey Laird, the founder, CEO and chief creative officer at Laird + Partners sat down with Adweek to talk about his favorite ads ever. And not surprisingly, several of them were fashion spots that broke through and became cultural moments in their own right—particularly for Gap.

Is This Lane Bryant Ad With Ashley Graham and Other Curvy Models Too Much for TV?

In a scandal that may spark déjà vu among observers with a long memory, retailer Lane Bryant is accusing TV networks ABC and NBC of refusing to air a body-positive lingerie ad featuring plus-size models.  "This Body," created by MDC-owned Laird+Partners, features Sports Illustrated swimsuit model Ashley Graham alongside industry colleagues Precious Lee, Tara Lynn, Denise Bidot and Georgia Pratt, wearing little or no clothing while boxing, breastfeeding and striking poses, delivering confident lines about their curvy bodies.  Bryant claims the networks rejected the commercial outright. ABC declined to comment to People, and NBC said it simply asked for minor edits as part of a routine review. Lane Bryant denies the latter, and also refuses to make any changes to the creative. 

How Banana Republic Moved From Skinny Models to Gay Guys

This 1992 ad marked the beginning of Banana Republic

Coach: We’re a Lifestyle Brand

At a time when Versace is selling kids’ clothes and Oscar de la Renta just introduced a line of stationery, it’s clear that luxury brands are moving quickly past their signature items and evolving into whole-life outfitters. Now we can add Coach to that mix.