Trey Laird, the founder, CEO and chief creative officer at Laird + Partners sat down with Adweek to talk about his favorite ads ever. And not surprisingly, several of them were fashion spots that broke through and became cultural moments in their own right—particularly for Gap.
In a scandal that may spark déjà vu among observers with a long memory, retailer Lane Bryant is accusing TV networks ABC and NBC of refusing to air a body-positive lingerie ad featuring plus-size models. "This Body," created by MDC-owned Laird+Partners, features Sports Illustrated swimsuit model Ashley Graham alongside industry colleagues Precious Lee, Tara Lynn, Denise Bidot and Georgia Pratt, wearing little or no clothing while boxing, breastfeeding and striking poses, delivering confident lines about their curvy bodies. Bryant claims the networks rejected the commercial outright. ABC declined to comment to People, and NBC said it simply asked for minor edits as part of a routine review. Lane Bryant denies the latter, and also refuses to make any changes to the creative.