Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
24 Hours in Advertising: Thursday, May 21, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Can Lady Gaga’s Keyboardist Make His Donut-Shaped Keyboard Into a Brand?
Brand Marketing
Brockett Parsons was a man at the peak of his career—but something was holding him back.
Nicola Formichetti Has Come a Long Way From Lady Gaga’s ‘Meat Dress’
Brand Marketing
You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work.
Lego’s Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars
Brand Marketing
For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.
Lady Gaga Won the Oscars on Twitter
Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was [...]