Lady Gaga

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]

PSAs Are Speaking More Openly About Sexual Violence and Consent Than Ever

Five years ago, a PSA addressing sexual assault showed a girl's legs on the bathroom floor, her underwear down to her ankles. The tagline: "She didn't want to do it, but she couldn't say no."

These Are the Oscar Ads and Moments Viewers Paid Attention to the Most

It may not have won Best Original Song, but Lady Gaga's show-stopping performance of "Til It Happens to You" from The Hunting Ground documentary was the top moment during a politically charged Oscars Sunday night.

Ad of the Day: Lady Gaga, Tony Bennett Star in Barnes & Noble’s Charming Holiday Ad

Tony Bennett and Lady Gaga make goo-goo eyes at each other and croon "Baby, It's Cold Outside" in this amiable holiday spot for Barnes & Noble.

24 Hours in Advertising: Thursday, May 21, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.Buzzing on Adweek:

Can Lady Gaga’s Keyboardist Make His Donut-Shaped Keyboard Into a Brand?

Brockett Parsons was a man at the peak of his career—but something was holding him back.

Nicola Formichetti Has Come a Long Way From Lady Gaga’s ‘Meat Dress’

You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work.

Lego’s Movie May Have Been Snubbed, but It Still Dominated Digital Discussion at the Oscars

For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars. 

Lady Gaga Won the Oscars on Twitter

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was the most tweeted moment during Sunday night's telecast.