Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]
Five years ago, a PSA addressing sexual assault showed a girl's legs on the bathroom floor, her underwear down to her ankles. The tagline: "She didn't want to do it, but she couldn't say no."
It may not have won Best Original Song, but Lady Gaga's show-stopping performance of "Til It Happens to You" from The Hunting Ground documentary was the top moment during a politically charged Oscars Sunday night.
Tony Bennett and Lady Gaga make goo-goo eyes at each other and croon "Baby, It's Cold Outside" in this amiable holiday spot for Barnes & Noble.
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
You might not know the name Nicola Formichetti, and yet even the least fashion-savvy among us is sure to have seen his work.
For Lego's marketing team, everything is, well, awesome today when it comes to social buzz garnered from last night's Oscars.
Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was the most tweeted moment during Sunday night's telecast.