It seems word-of-mouth means a lot when you are trying to separate a woman from her money. A Ladies' Home Journal study found that female shoppers value peer opinions over any kind of paid placement—and the vast majority of those surveyed said the experience of someone they knew directly led to a purchase decision.
Ladies' Home Journal
Life has never been a bowl of peaches for canned-food brands. Even if you look past the fact that canning arose as a cheap and easy way for Napoleon to feed his armies, canned foods have a dubious legacy: Cans are for Spam, for hobo stew; it’s the food you stash in the basement in case of an emergency.
Traditionally the purveyor of recipes and cleaning tips, women’s service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O, The Oprah Magazine packaged service as lifestyle, forcing the category to pivot en masse.
It may be the end for men, as The Atlantic and others have proclaimed. But the rise of women, along with the splintering of media, declining newsstand sales, and fickle consumers, has left traditional women’s magazines scrambling to keep up.