Why L’Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to Tears
Brand Marketing
Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico.
Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins
Performance Marketing
Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.
24 Hours in Advertising: Tuesday, May 19, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Accounts in Review: PHD Becomes a Leading Player on SC Johnson
Brand Marketing
In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying [...]
At Times, L’Oréal Is Getting 90% Video Ad View Rates
Performance Marketing
L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on.
Accounts in Review: CVS’ Media Search Follows a Creative Shift
Brand Marketing
Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile [...]