L'Oréal

L’Oreal Made a Smart Hairbrush That Analyzes Beauty Habits and Suggests Products

Not even hairbrushes are safe from the so-called Internet of Things. Today L'Oreal-owned Kérastase announced a new brush dubbed Hair Coach that collects and analyzes grooming patterns to recommend the right products and techniques.

Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads

Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.

Campbell’s CMO Is Taking Over Its Digital Marketing. Why Other Brands May Not Follow Suit

Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive.

Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses

Snapchat is set to cash in on its surreal selfies. Eight months after securing 20th Century Fox for its first sponsored lens to promote The Peanuts Movie, the number of marketers signing on for Snapchat's bespoke filters has steadily grown.

L’Oréal’s New Themed Emojis Are a Response to a ‘Lack of Authentic Beauty Creative’

Plenty of brands have launched one-off apps in an attempt to get onboard with the emoji craze, but L'Oréal hopes to make emojis part of a longer-term discussion about beauty trends and culture.

L’Oréal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens

If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oréal Paris is running the first Snapchat lens ad for a beauty brand to promote its Infallible Silkissime eyeliner.

L’Oréal Created This Training Program to Keep Its Marketers on the Cutting Edge

L'Oréal has designs on being a digital-marketing machine in the years to come.

This 20-Year-Old Agency Stays Relevant by Serving Brands That Want Data-Driven Results

Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency

Ad of the Day: L’Oréal Explains the Science of Creating Makeup Shades for All Skin Tones

We've come a long way from "Maybe she's born with it. Maybe it's Maybelline."

4 Ways L’Oréal Is Exploring the World of ‘Beauty Tech’

A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?"