Guitar Center Hires a New Agency For Media
Brand Marketing
The Los Angeles office of Starcom has won Guitar Center's media business after a review. The Publicis Groupe shop will take over planning, analytics and buying for the retailer from [...]
Sundance Channel Goes Ad-Supported
After five years of generating revenue through limited sponsorships, Sundance Channel on Sept. 30 will transform itself into a fully ad-supported network.
Bacardi Issues RFP for U.S. Media Business
Brand Marketing
The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources. Yes, Bacardi’s [...]