Painfully cute real-life celebrity couple Kristen Bell and Dax Shepard add another painfully cute Samsung spot to their résumés today, as the electronics retailer has recruited the pair to introduce its souped-up Family Hub refrigerator (and its built-in cameras) to the public with a raft of new advertising. The campaign begins with the digital short below, by R/GA, which shows the actors unloading groceries into the fancy new fridge, which Samsung unveiled at CES this year. They leave and walk away, but we get a glimpse inside—first through the screen on the outside of the fridge, which shows its contents, and then inside, which is a blissed-out paradise where all the food seems to have paired off in ecstatic love.
For those who couldn't get enough of Kristen Bell and Dax Shepard in their hit Samsung Galaxy Tab S holiday ad, the hyper-cute Hollywood couple—married in real-life—have returned for an encore, this time plugging the company's high-tech home appliances.
Household beauty brands have long relied on TV advertising to pitch their products to wide audiences.
With the new year in full gear, film studios are already building buzz for 2015 movies, as evidenced by two new clips from Marvel Entertainment on this week's Adweek/VidIQ top branded video chart.
Kristen Bell and Dax Shepard pull off a cute, holiday ad for Samsung to grab the No. 1 slot on this week's Adweek/VidIQ top branded video chart.
Samsung serves up a giant helping of adorable in this ad with real-life couple Dax Shepard and Kristen Bell, who are seduced by the Galaxy Tab S into ditching their plans for actually experiencing the world in favor of endless screen time.