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Kraft Is About to Make Over Local Hockey Rinks in the U.S. Too

Brand Marketing

Hockey is part of the fabric of Canada where for the past eight years Kraft has spent $1.6 million to refurbish local rinks and turn them into showcases for televised, [...]


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Kraft’s Cheesy Yahoo Motion Ads Lifted Related Search 77%

Performance Marketing

The difference between a static image and a slightly animated picture may be subtle, but Yahoo is claiming that its Motion Ads are leading to higher sales and increased positive [...]

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Kicking the Figs out of Fig Newtons

Brand Marketing

Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two [...]

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Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers

Performance Marketing

Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including [...]

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Taxi Lands Maxwell House After Wieden + Kennedy

Brand Marketing

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York. 

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Pinterest Adds Do-It-Yourself Advertising to Promoted Pins

Performance Marketing

Pinterest is adding do-it-yourself advertising to its Promoted Pins program that's still in its very early days as brands buy ads on the site using the new self-serve tools.