Can Kraft Macaroni & Cheese Market Itself As Healthful?
Brand Marketing
Can Kraft Macaroni & Cheese credibly market itself as healthful?
The Martin Agency Replaces Cool Whip with Hummus
Brand Marketing
Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads.
There Are 4 Big Winners in Kraft’s Agency Consolidation
Brand Marketing
Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
7 Marketing Heavyweights Spill Huge Digital Stats
Performance Marketing
Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up [...]
Redbook EIC Meredith Rollins Talks About How the Mag Has Evolved for Its New Millennial Audience
Performance Marketing
Photo: Alfred Maskeroni