Mother’s Day Marketing Got Weird in 2017
Performance Marketing
Mother's Day was this past Sunday, and a number of marketers jumped into the mix. Let's look at three of them: Skittles, Kraft and KFC.
Wattpad’s Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads
Performance Marketing
First the Serial podcast became wildly popular.
Minions Inspire Love and Hatred With Their Marketing Run Amok
Performance Marketing
It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has [...]
This Top 10 List of Sports Content Creators Shows a Major Consumer Shift
Brand Marketing
Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular [...]
Here Are the 12 Best Facebook Marketing Campaigns From the Past Year
Performance Marketing
The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral [...]
1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B’s First Velveeta Ad
Creativity
Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta [...]