Kraft

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

This Chicago Agency’s ‘Seamless’ Marketing Strategies Get Big Results

Specs Who (L. to r.) Account management evp Ellen Slauson; creative services evp Brock Montgomery; CEO, president Brian Kristofek What Creative agency Where Chicago

Ad of the Day: Kraft Got a Record Haul of Star Wars Memorabilia Into This Mac & Cheese Ad

Brands are getting major Star Wars fever ahead of the December release of The Force Awakens. But none has gone for sheer volume quite like Kraft, which breaks a new ad Monday featuring what the marketer says is the largest Star Wars memorabilia collection ever seen in a TV commercial.

Here Are the Top 10 Spanish-Language Ads That Actually Resonate With Hispanic Consumers

If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's analysis of the top 10 Spanish-language ads shows. 

Wattpad’s Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular.

Minions Inspire Love and Hatred With Their Marketing Run Amok

It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has gone down—already—with the Minions movie, even though it premieres in the United States today.

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular […]

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral campaign got so much praise—Mark Zuckerberg even participated.

1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B’s First Velveeta Ad

Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta Shells & Cheese feature a broadly appealing pair of prospectors from the 19th century instead of a cool dude who sells remote-control helicopters at a mall.

Can Kraft Macaroni & Cheese Market Itself As Healthful?

Can Kraft Macaroni & Cheese credibly market itself as healthful?