Kraft Spinoff Mondelez Reviews Media
Brand Marketing
Perhaps it was inevitable. With the spinoff of Kraft Foods’ snack brands into a separate company called Mondelez International, the new company has begun a global review of its media [...]
Facebook’s Reach Generator Gets Competition From Adaptly
Performance Marketing
Facebook dropped jaws in February when the company announced during its first marketing conference that the average news feed post is only seen by 16 percent of the eligible users.
Maxwell House Turns Up Its Nose at the French Press
Creativity
Kraft Foods' brand portfolio is so wide that it can have its Johan and its Ted, too. Johan is the ultra-suave Swede in Taxi's new campaign for Gevalia premium coffee. [...]
Taxi Embraces Sweden in Gevalia Campaign
Brand Marketing
Gevalia coffee is getting in touch with its inner Swede.
Growth Triggers New Biz Move at Droga5
Brand Marketing
Coming off a year of double-digit revenue growth, the New York office of Droga5 is ramping up its new business efforts with an account leader taking charge.
Lowe’s Markham Takes Digital Post at Crispin
Brand Marketing
Crispin Porter + Bogusky has filled a top creative role with Tom Markham, a veteran of Lowe who has worked primarily on Unilever. At Crispin, Markham has become the digital [...]