The Brands Awaken: Disney’s Co-Branding Push for New Star Wars Film Is Unprecedented
Brand Marketing
Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a [...]
Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse
Brand Marketing
The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will [...]
Bartle Bogle Hegarty Adds New Chief Global Growth Officer
Brand Marketing
Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney. Michael Densmore, chief marketing officer at McKinney, will become the chief global growth [...]
AOL Launches New Premium Ad Formats
Performance Marketing
These aren't your grandparents' display ads.
InMobi Hires Former Digitas Star
Performance Marketing
InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run.
JCPenney Turns to Kraft’s Debra Berman for Marketing
Brand Marketing
JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback.