Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a number of brands that are inundating consumers with ads and products that capitalize on the movie's fandom right here in the Milky Way.
Kraft Mozzarella String cheese, Planters Honey Roasted Peanuts and SkinnyPop Popcorn in your lunchbox? Makes going back to school sound delightfully sweet (and salty)!
With Americans falling in love with food trucks, it was inevitable that marketers would hit the road to target the consequences of all that indulgence.
The bad news for agencies involved in today's announced merger of Kraft and Heinz is that the combined company will be run by a group known for fiercely cutting costs. The good news? Marketing probably won't be one of the first to go under the knife.
The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player. Kraft Foods and Heinz announced today they will merge to form The Kraft Heinz Company, with an estimated $28 billion in annual revenue and eight $1 billion brands.
Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney. Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer for BBH. He'll be based in New York and start next week.
InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run.
JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback.