Kontera

LeBron’s Brand Shifts to ‘the Good Guy’ and Cash Windfall Awaits

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.

Ellen’s Selfie Scores Oscar Gold for Samsung

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.

NBC Buys Big Twitter Ad for USA-Canada Hockey Webcast, but Why Is It Stopping There?

NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today.

Mizuno Gets 375% Online Branding Lift in Week After Wendy Davis’ Filibuster

At some point in the last week, social media users almost couldn't help but stumble across a video or mention of Texas State Senator Wendy Davis' filibuster of controversial anti-abortion legislation.

Cheerios’ Interracial Ad Spiked Its Online Branding by 77%

Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in the world of brands.