Kodak

This Week’s Must-Haves: New Super 8 Merges Modern Tech With Old-School Filmmaking

This week, the Adweek staff is highlighting Kodak’s new Super 8 camera, a flying drone designed for taking selfies and headphones that are tailor-made to fit. Take a look!

Kodak Alaris’ Immersive ‘Memory Observatory’ at SXSW Launches Its New Photo-Sharing App

Want to experience your own memory, only augmented? It's possible at South by Southwest. To launch its new visual storytelling app, Kodak Moments, Kodak Alaris created an activation in which passersby can be immersed in their own memories—practically seeing, smelling and even hearing them—in a chamber it's calling the "Memory Observatory." 

How This Mad Men Co-Producer Made Don Draper’s Work Believable

Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be a creative director at West Coast agencies on brands including Taco Bell, Doritos and Microsoft.

How Mad Men, by Looking Back, Changed the Future of Advertising

"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in 2006, about a then-unknown cast shooting a pilot.

How One Man Hopes to Restore the Legacy of Kodak

Steven Overman has been passed a torch that is very bright but awfully heavy. On Oct. 1, he was named CMO of Kodak. Remember Kodak? With the first handheld camera and roll film, Kodak was the brand that taught Americans to take pictures.

GoPro Boosts Sales via Snap and Share

Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support.

Fast Chat: Steve Stoute

How did hip-hop specifically rewrite the rules as you see them?

Kodak brings a smile to paper cut-out’s face

Two hot advertising trends right now: anthropomorphic hamsters and paper stuff that comes to life. This new Kodak video from Ogilvy & Mather, posted below, belongs to the latter (joining […]

Not everyone is smiling at Kodak’s new ads

Dave Bry at The Awl is unnerved by this Kodak commercial, part of Ogilvy's new "It's time to smile" campaign. For Bry, it isn't time to smile. At most, it's […]

Kodak effort helps underappreciated moms

Ah, Mother's Day. The time of year when we thank our mothers for birthing and subsequently raising us by applying googly eyes to popsicle sticks or buying the flower arrangement […]