Time Inc. Will Launch a Streaming Service With People and Entertainment Weekly
Performance Marketing
Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own.
Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe’s Moves
Creativity
Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the [...]
Kobe Bryant Handcrafts Pianos and Sneakers in Ad That Makes Lionel Richie Cry
Creativity
Kobe Bryant doesn't just play pianos. He makes them. Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," [...]
Tech Brands Dominate Last Days of 2013 on YouTube
Performance Marketing
The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views.
Kobe-Messi Selfie Battle Explodes on YouTube
Performance Marketing
Kobe Bryant made his long-awaited return to the court on Sunday, following a season-ending Achilles injury last season. And prior to that, the NBA legend made a triumphant return to [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Along with two picks from the steady stream of holiday fare, this week's top commercials embrace the imperfect human body and perfect the art of the selfie. From uplifting to [...]