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Salesforce Radian6 Launches Insights to Make Sense of Social Data

Performance Marketing

Like a guy looking at a double rainbow, marketers have been staring at their brands’ social data and asking themselves, “What does this mean?!” The job of CRM giant Salesforce’s [...]


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Klout Wants to Turn Social Media Influence Into Revenue

Performance Marketing

Joe Fernandez, the CEO of social influence startup Klout, said the company is ready to get serious about making money and pursuing advertisers. One sign of that seriousness: Klout just [...]

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Getting Your Klout Out

Performance Marketing

It’s like high school all over again. Only this time, popularity pays.