Measuring Social Influence in a Post-Klout Digital World
Performance Marketing
The much-maligned Klout app that infamously attempted to rank our influencer status across all social media channels disappeared from the digital landscape forever on the same day that GDPR arrived [...]
Klout for Business Is Only First Step to a Serious Marketing Platform
Performance Marketing
Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to [...]
Salesforce Grows Its Analytics Ecosystem
Performance Marketing
Over the summer Salesforce launched Radian6 Insights to help brands digest all the social signals available to them.
Klout Perks Up Online, Offline Worlds
Performance Marketing
Klout used to be cute. It was a way to claim status by having your social influence measured. Influencers liked being deemed influential and having others aware of their influence.
Kred Story Tracks Social Influence
Performance Marketing
Users are more than just a number. That’s been the knock against social influence analyzers like Klout and Kred, which assign users an influencer score based on their social media [...]
Klout Moments Improves Perks for Brands
Performance Marketing
Thanks to social influence analyzer Klout's big update on Tuesday, President Barack Obama can now claim more sway than Justin Bieber.