VIA Agency’s Jam Sessions Inspire the Creative Spirit

Specs Who From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCO What Full-service ad agency Where Portland, Maine

Klondike Bar Plays Doctor With a Hot Candy Nurse, and a New Product Is Born

Best ice-cream bar ever conceived? That would be the Klondike Kandy Bar, born an indeterminate number of months after an illicit tryst between a regular Klondike Bar and a tall, striking, chocolatey candy-bar nurse—according to a male shopper's adult-movie-addled brain in this sweet spot from The VIA Agency.

Discovery Gets Ready for Another Record Upfront

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood.

Discovery Goes Scripted With Klondike

Discovery made a surprising announcement today: the nonfiction network has green-lit its first scripted series, Klondike (working title), based on Charlotte Gray's true-life account of the 1896 Gold Rush, Gold Diggers: Striking It Rich in the Klondike.

Klondike Rewards Man for Briefly Listening to Wife

Klondike is rolling out a new effort called "5 Seconds to Glory," designed to refresh the Unilever ice cream brand's iconic "What would you do for a Klondike Bar?" campaign.

Mime just won’t shut up about Klondike bar

What do you get when you mix Klondike bars, Michael Ian Black, a mime and a megaphone? You get this interminable "What would you do for a Klondike bar?" commercial, […]