Specs Who From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCO What Full-service ad agency Where Portland, Maine
Best ice-cream bar ever conceived? That would be the Klondike Kandy Bar, born an indeterminate number of months after an illicit tryst between a regular Klondike Bar and a tall, striking, chocolatey candy-bar nurse—according to a male shopper's adult-movie-addled brain in this sweet spot from The VIA Agency.
On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood.
Discovery made a surprising announcement today: the nonfiction network has green-lit its first scripted series, Klondike (working title), based on Charlotte Gray's true-life account of the 1896 Gold Rush, Gold Diggers: Striking It Rich in the Klondike.
Klondike is rolling out a new effort called "5 Seconds to Glory," designed to refresh the Unilever ice cream brand's iconic "What would you do for a Klondike Bar?" campaign.