If you think C-suiters are pompous and obnoxious when they're stone-cold sober with their feet on the ground, imagine how they'd carry on after loosening up with a few Heinekens on draught while cruising at 35,000 feet. Actually, you don't have to imagine. Just check out this clip from DDB & Tribal Amsterdam, which heralds the arrival of a fancy trolley that dispenses Heineken draught beers aboard select KLM World Business Class flights:
To some extent, all brands seek to define themselves in ads. Airline KLM, however, takes this process to a reductive extreme in new work from agency Mustache, letting prospective passengers know that it is, in fact, above all else … an airline.
Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger.
Airline promotions are getting awfully chummy these days. First, JetBlue invited passengers on a coast-to-coast flight to "Reach Across the Aisle" and cooperate to win round-trip tickets. Now, Dutch carrier KLM introduces "Layover With a Local" for flyers from the U.S., Canada and Italy who make stops in Amsterdam.
KLM Royal Dutch Airlines, which warmed heart cockles recently with its lost-and-found beagle, delivers another winner by listing a "Spacious Airplane Apartment" on Airbnb. Yes, they turned an airplane parked at Schiphol Airport in Amsterdam into an apartment with two bedrooms, multiple bathrooms, WiFi and a panoramic view from the cockpit. Pretty sweet, right? It's the closest any of us can come to being Elvis without abusing Percodan. (It's also a step up from Airbnb's Ikea listing.)
KLM cranked up the charm this week to grab the No. 1 spot on the Adweek/VidIQ top 10 branded video chart. The Dutch airline's spot shows off Sherlock, a detective beagle stationed at Amsterdam Airport Schiphol to find and deliver items that passengers lose on planes.
Anyone who says flying is a terrible experience hasn't had a missing carry-on item returned by KLM's lost-and-found delivery beagle. Say what, you say?
Even if you aren't paying attention to the NBA playoffs, you probably have an opinion about LeBron James. And, now that the Miami Heat are in the Eastern Conference finals, people are especially riled up on both sides of the bandwagon.