These Are the Digital Trends Everyone in Tech and Advertising Needs to Know
Performance Marketing
One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow.
Spotify Picks Up $100 Million; Coke Reportedly Key Investor
Performance Marketing
Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14).
Mobile Startup Aims to Bridge Desktop, Mobile Ads
Performance Marketing
Just about every ad tech company wants to link desktop and mobile in order to retarget ads between the platforms. It’s assumed that it’ll happen eventually, but one company exiting [...]
Kleiner Perkins Surveys the Social Landscape
Performance Marketing
When venture capital firm Kleiner Perkins Caufield & Byers hosted a lunch for tech reporters Friday, the ostensible purpose was for the press to mingle with executives from the firm's [...]
Kleiner Perkins, WPP Invest in China’s Moment Systems
Brand Marketing
Chinese digital marketing measurement company Moment Systems just announced that it has completed a $20 million series B financing round, led by Kleiner Perkins Caufield & Byers along with WPP [...]
Top VCs Invest in DoubleClick Founder’s Startup
Performance Marketing
Famed venture firm Kleiner Perkins Caufield & Byers has increased its bet on FindTheBest—the startup just closed a new round of funding with the firm.