One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow.
Kleiner Perkins Caufield & Byers
Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number of venture capital firms, including heavyweight Kleiner Perkins Caufield and Byers
Snapchat joined the $10 billion startup club, alongside the likes of Uber and Airbnb, according to a Wall Street Journal report. Silicon Valley investment house Kleiner Perkins Caufield & Byers invested in the messaging app based largely on its huge user base, 100 million per month,
Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook but not as big on Twitter, where BBC is the top media brand. And 25 percent of global Internet use is on mobile, but only 4 percent of ad dollars is.
A couple years ago, rich-media ad units were all the rage. Oh snap! Videos and expandable banners and Twitter streams and buttons on top of buttons. "How can consumers and big-budget brand advertisers not come to love these interactive ads?" many proclaimed.
Digital music service Spotify has acquired around $100 million in new funding, a source close to the situation told Adweek this afternoon (Nov. 14).
Just about every ad tech company wants to link desktop and mobile in order to retarget ads between the platforms. It’s assumed that it’ll happen eventually, but one company exiting stealth mode today claims the ability to do so now.
When venture capital firm Kleiner Perkins Caufield & Byers hosted a lunch for tech reporters Friday, the ostensible purpose was for the press to mingle with executives from the firm's $250 million sFund for social networking startups—but it also gave the firm's partners Bing Gordon and Ch
Chinese digital marketing measurement company Moment Systems just announced that it has completed a $20 million series B financing round, led by Kleiner Perkins Caufield & Byers along with WPP Digital, Redpoint Ventures, and China Broadband Capit