Could Michael Myers or Jason Voorhees be dissuaded from their homicidal ways by a candy bar? Could a sugar fix be a cure for their mass-murdering tendencies? It's likely no one's ever asked the question before. Who's had time amid all the screaming and dying in slasher franchises like Halloween and Friday the 13th? But Comedy Central and Kit Kat have envisioned just that scenario, in an homage to well-worn horror-movie tropes and famous flicks from the likes of John Carpenter and Wes Craven.
In advertising's best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly. The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance's version of the Hershey brand's famous "Gimme a Break" jingle—a slow, crooning piano version of it, as it turns out.
Nestlé is touting KitKat's commitment to sustainable cocoa farming with a new series of ads set in the Ivory Coast (or Côte d'Ivoire)—starring Didier Drogba. The international soccer celebrity, who formerly captained the country's team, appears in the centerpiece video, one of four lengthy clips. The Ivory Coast is the world's biggest producer of cocoa beans. YouTube travel personality Louis Cole hosts the series, which examines different facets of the confectioner's efforts to improve the lives of farmers who produce the key ingredient in chocolate.
One Direction is going on hiatus beginning in March, and they apparently can't wait. Because this is Super-Bowl-blackout-level news, just waiting in the wings for an Oreo to own it, KitKat seized the day: Working with J. Walter Thompson, it posted a tweet that uses the 1D news to build on its longtime "Have a break" slogan:
Talk about a touchy-feely campaign! To promote KitKat's launch in Colombia, J. Walter Thompson and Mindshare installed 20 billboards in the capital city of Bogota. That may sound like a typical move, but these were no ordinary out-of-home ads. According to JWT, tiny motors in the signs "activated a system that transferred pleasant vibrations to the lower and upper back of the user. All you had to do was lean against the billboard, and it would give you a quick and comforting massage."
Sometimes the best way to give yourself permission to take a break is to sit and dutifully list all you've succeeded in doing over the course of your illustrious career.
Sentient vending machines are all the rage right now. This Amstel spot out of Bulgaria adds the latest twist to the share-baiting trend—forcing antsy consumers to actually stand still in one place for three minutes if they want a free beer.
Over in Australia, Kit Kat decided to commemorate its limited-edition white-chocolate Kit Kats by taking the last 50 and getting illustrator Mike Watt to melt them down and create 50 original illustrations from them. After crushing and melting the things, he painted the resulting goo on canvas and used a knife to scrape away the sections he didn't want, leaving behind a white-chocolate relief. They're really quite beautiful. Kit Kats never look that good crushed and melted in the bottom of my purse. The illustrator characterizes the project as preserving a piece of the brand's history. I dunno if I'd go that far. Eventually that brittle layer of chocolate on each canvas is going to break apart. View all the posters in this Facebook gallery.
British marketers are doing a nice job of responding to breaking sports news this month. We saw the Specsavers ad themed to England’s World Cup soccer loss. Now, we see […]
Orangutan fingers make for a great mid-afternoon snack. Crunchy on the outside, gooey and bloody in the middle. This little shock PSA is from Greenpeace, which is trying to pressure […]