Kao USA Launches Creative Review
Brand Marketing
Kao USA has launched a review of creative responsibilities for global brands John Frieda, Jergens, Biore and Curel. Last year, U.S. spending on those brands exceeded $38 million, according to [...]
Lenovo Enters Final Stages of a Media Review
Brand Marketing
Lenovo is in the late stages of a U.S. media review with final pitches scheduled next month, Adweek has learned.
Faris Yakob Is Out at MDC, KBS+P
Brand Marketing
Faris Yakob, the chief innovation officer at MDC Partners and its Kirshenbaum Bond Senecal + Partners unit, has not had his contract renewed, sources said.
KBS+P Preps Push for Diesel Cars
Brand Marketing
Kirshenbaum Bond Senecal + Partners is branding diesel. In late June, the New York shop will begin to roll out a national campaign that will position diesel-fueled cars as efficient [...]
KBS+P’s’ BMW Win Follows Years of Car Chases
Brand Marketing
When it comes to car accounts, Kirshenbaum Bond Senecal + Partners has historically been the bridesmaid—pitching brands such as Mini Cooper, Kia, Hyundai, and BMW every few years but never taking home the big prize.