Microsoft Explains How Tech Will Reshape Home Entertainment

To Microsoft's Yusuf Mehdi, the best way to understand technology is to play with it. "Be a consumer of the technology. Be out there first and use it, live it," Mehdi said today, at the ANA Masters of Marketing conference in Phoenix. "Your kids are living it now. Spend time with them and see how it's going."

Xbox Makes Bold Push to Own Living Room

Microsoft has made a bold move toward controlling consumers' relationship with television, while potentially reshaping the living room entertainment and ad experience with the upcoming launch of the Xbox One gaming console.

Brands Are Eager to Partner With Cirque du Soleil

Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil, home to lavish spectacles that are today’s version of the traveling big top, is literally turning the ad business into a high-wire act, as it expands aggressively into marketing and branding partnerships.

Sesame Street

Chris Pratt Battles Darth Vader in Kinect’s Star Wars Spot

Parks and Recreation's Chris Pratt plays Obi-Wan Kenobi in this video from AKQA for Kinect Star Wars. This annoys Darth Vader about as much as you'd expect. Really, this spot could have ended after the first pratfall (or rather, Pratt-fall) without much of value being lost, but it's nice to see how Burt Macklin trains for the Secret Service.

Ad of the Day: Kinect

It’s been a year since Microsoft launched Kinect for Xbox 360, a retail phenomenon that set a Guinness World Record for the fastest-selling consumer device ever. Eight million units flew off store shelves in the first couple months alone.

Tech Geeks Finally Finding Dance Partners Thanks to Kinect

After Microsoft's Xbox Kinect launched last year, geeks and artists didn't waste much time hacking the motion-reading technology so they could play around with blending physical movement and digital graphics. John Watkinson, co-founder of mobile development shop and Google collaborator Larva Labs, puts in a notable effort with this particular project.