E-Readers Captivate Adults
Performance Marketing
Adults in the United States are warming to the idea of cracking the virtual spine of the latest best sellers. New research shows the number of adults in the U.S. [...]
Kindle users like to run around and have fun
Creativity
In its latest Kindle commercial, Amazon.com trots out self-absorbed twentysomethings in trendy clothes who hang out in coffee bars and invade each other’s personal space. The Kindle’s glare-free display—a key [...]
Kindle gets warmer and fuzzier for holidays
Creativity
The Kindle ice queen is gone, replaced by friendlier types in the Amazon e-reader's first two holiday spots. In the first one, a woman settles on a Kindle as the [...]
Kindle’s ice queen makes iPad seem likable
Creativity
Digital Publishing’s Future is Mobile
Mobile will be key to the growth of search, video and social media on the Web, not thin, plastic, flexible transistors with polymer LEDs (aka "e-paper") or the latest Kindle.