Amazon Preps Kindle TV Set-Top Box
Performance Marketing
After expanding into hardware creation with the Kindle, the Kindle Fire tablet and a rumored smart phone, Amazon is developing a proprietary TV set-top box.
Top 10 Commercials of the Week: Sept. 7-14
Brand Marketing
Kindle Ad for Third ‘Hunger Games’ Book Spoils the First Two
Creativity
Spoiler alert! Warning! Warning! Spoilers ahead! OMG! If you read on, your life will be spoiled and not worth living! Amazon is taking some heat for a Kindle billboard in [...]
MPA Conference Shows Tablets Dominating, Publishers Adapting
Performance Marketing
There’s no doubt about it: tablets are taking over. Eleven percent of the total U.S. population used iPads and various other tablet devices last year. By 2014, that percentage is [...]
Amazon’s Kindle Ice Queen Is Back, Now With a Couple of Kids
Creativity
After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak.
First Mover: Marla Kaplowitz
Brand Marketing
In college you majored in sociology. How often have you found yourself tapping into that foundation in media planning?