Why Amazon’s Deal With Twitch Makes Sense
Performance Marketing
While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match.
Publishers’ Online Headache
Performance Marketing
With mobile devices, magazines have more ways than ever to distribute their content—and more ways of getting ripped off. Like the music and movie businesses before them, magazines are getting [...]
Will the Kindle Fire Be an iPad Killer?
Performance Marketing
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating [...]
MPA Conference Shows Tablets Dominating, Publishers Adapting
Performance Marketing
There’s no doubt about it: tablets are taking over. Eleven percent of the total U.S. population used iPads and various other tablet devices last year. By 2014, that percentage is [...]
Hearst to Link Digital Editions With Amazon
Performance Marketing
Is it a magazine—or catalog? Magazines have been increasingly blurring the line between editorial and commerce, lending their names to products and shopping sites. Now, computer tablets and e-readers are [...]