Nielsen has partnered with digital coupon specialist RevTrax to bolster Nielsen Marketing Cloud, which can now help clients create offers that should, in theory, generate more sales.
As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its two biggest markets, the U.S. and China.
In general, there's a trend in advertising toward more straight talk when it comes to treatment of potentially embarrassing conditions. And now, adult incontinence category leader Depend is making a big push into more authentic messaging with short- and long-form content starring real people who've battled bladder leakage.
Sequels are tough. Ultimately, they're rarely evaluated on their own terms. The mere existence of a sequel, in most cases, means something noteworthy, and oftentimes excellent, came before. So from the start, there's an unfair standard of comparison. Such is the case with "Murilo's First 100 Days." The three-minute film by ad shop Mood for Huggies Brazil follows last year's viral smash "Meeting Murilo," which told the true story of a sight-impaired woman, Tatiana, who comes to know her unborn son by touching a lifelike 3-D printed model of the baby created from an ultrasound scan.
Cottonelle wants you to "go commando." That's right, the toilet paper brand says you should walk around without underwear because its CleanRipple texture imparts a superior clean. In fact, they've hired documentary filmmaker and British accent possessor Cherry Healey to intercept random people who've just used the toilet and ask them to go commando. Whereupon they hide in a little pop-up tent, take off their underpants and receive an undies storage baggie and some Cottonelle—in stunts that are both bizarre and amusing.
As Kimberly-Clark goes national with its Scott Naturals toilet paper—the environmentally friendly version without a center tube—some think that the brand could go further and perhaps own the category.
Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand that debuts this week.
In a new campaign for its Depend brand, Kimberly-Clark is encouraging people to "drop their pants." A MediaPost article this week said that the campaign is the largest to date for the brand and focuses on the Real Fit and Silhouette lines, w
Specs Who (Clockwise from top left) Soraya Faber, svp, group account director; Dick Thomas, founder and CEO; Gabe Misarti, chief strategy officer; Chris Cancilla, CCO; and Paul Kuzma, chief idea officer