VML Launches a Fellowship Program to Unite Its U.S. and China Offices and Reduce Turnover
Brand Marketing
As a relatively young global network (founded in 1992) VML noticed that while it's continuing to expand across the world, there has been some trouble developing a connection between its [...]
Kimberly-Clark Tackles Potty Training Woes With New App
Performance Marketing
Millennial moms want parenting help, but they want to do it their own way. And Kimberly-Clark hopes to convey that key point with a mobile campaign for its Pull-Ups brand [...]
Kimberly-Clark Urges People to Drop Their Pants
Brand Marketing
In a new campaign for its Depend brand, Kimberly-Clark is encouraging people to "drop their pants." A MediaPost article this week said that the campaign is the largest to date for [...]
This Chicago-based Agency Stretches Beyond Traditional Ad Campaigns
Brand Marketing
Specs Who (Clockwise from top left) Soraya Faber, svp, group account director; Dick Thomas, founder and CEO; Gabe Misarti, chief strategy officer; Chris Cancilla, CCO; and Paul Kuzma, chief idea [...]
Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency
Brand Marketing
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief [...]
Ogilvy’s E-Commerce Unit Gets Tech Partner
Brand Marketing
A key Ogilvy & Mather client has become a partner in the agency’s e-commerce practice. IBM has agreed to supply the analytics and cloud technology for eCommerce@Ogilvy, a relatively new [...]