DJ Khaled’s Positive Outlook and Accessibility Helped Make Him the ‘King of Snapchat’
Brand Marketing
King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that.
Kim Kardashian Reveals Her Instagram No-Promo Policy
Performance Marketing
CANNES, France—Kim Kardashian West does Instagram her way, and that means no paid promotions and admittedly too many bikini shots. "But it's what I want and what I put out," [...]
Why Television Is Taking Over Cannes Lions
When the Cannes Lions festival kicks off Sunday, it will feature the usual mix of speakers from the worlds of advertising, technology, entertainment and media. But this year, advertising's biggest [...]
Modern PSAs Shock or Amuse Where Classics Only Preached
Brand Marketing
Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer.
Kim Kardashian Talks About Taking Over the Internet
Performance Marketing
Kim Kardashian West has had quite a year, from breaking the Internet with a provocative magazine cover to starring in a
The Story Behind Kim Kardashian’s Multi-Million Dollar Hit Mobile Game
Brand Marketing
In 2013, Glu Mobile's CEO Niccolo de Masi wanted to rebrand one of his company's games, then called Stardom: Hollywood. He needed a major Hollywood name who could get people [...]