Disney’s Frozen Coming to Messaging Apps in Sticker Form
Performance Marketing
Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like [...]
Facebook to Buy WhatsApp for $16B
Performance Marketing
Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the [...]
Are Your Text Messages Too Boring? Here Come Branded Virtual Stickers to Save the Day
Performance Marketing
Stickers may seem like child’s play but in the mobile messaging world they’re big business. They’re also a way for brands to get in the texting conversation. Third-party messaging app [...]
One Direction Unveils Best Kik Campaign Ever
Performance Marketing
One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on [...]