K-Swiss Shows Why Kik Video Could Be Huge for Brands
Performance Marketing
Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads [...]
Here Are the 10 Most Innovative Digital Ad Products of 2014
Performance Marketing
It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become [...]
Kik’s Next Big Play: An Animated GIF Messaging App
Performance Marketing
The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app [...]
8 Big, Fat Stats From Advertising Week
Performance Marketing
Advertising Week wrapped up last night after four days of marketers discussing industry issues while revealing data that show how certain ideas are working. Below are eight impressive stats that [...]
Snapchat’s ‘Crazy Engaged’ Users Can’t Resist a Message From Taco Bell
Performance Marketing
Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and [...]
Funny or Die Reveals 10 Percent of Its Kik Fans Click on Video Messages
Performance Marketing
Funny or Die found a new way to boost video views.