Rewards-based mobile ad startup Kiip has signed its first major media client, Meredith Corp., as the platform expands its focus outside of gaming. The mass women's magazine publisher and broadcaster will use Kiip to offer consumer rewards like coupons or product samples on its AllRecipes Dinner Spinner and Better Homes and Gardens’ Must-Have Recipes apps.
Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising model, providing consumers with credits for games, credit card points or brand samples in exchange for consuming ads or content.
Manny Anekal has been named the chief revenue officer for MediaSpike, a startup focused on mobile in-game advertising.
Last July mobile rewards startup Kiip announced it had raised an $11 million funding round “led by Relay Ventures, with participation from existing Series A investors Hummer Winblad and True Ventures, and others.” Now the company is