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Spoof Trailer Recasts Super Mario as Drugged-Out Loser

Creativity

Is there anything obsessive fans can't throw unwholesome amounts of dedication into? The spoof trailer below, which re-imagines Super Mario Bros. as a brooding independent film about drug abuse, seems [...]


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Retailer buys ad space in crossword puzzle

Creativity

How do you reach senior citizens to tell them about your department store’s sweet retiree benefits? Take out ads inside crossword puzzles, which they play endlessly—at least in Brazil. In [...]

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Get your fingers in better shape for Chrome

Creativity

Are your hands too fat to keep up with Google Chrome? Don't order a typing wand. Get on a Chromercise fitness program, and whip your flabby fingers back into shape. [...]

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Dipping Quiznos sandwiches isn’t this hard

Creativity

Quiznos keeps putting out weird ads that make its food look unappealing with a delightful series for the Chicken Bacon Dipper, which comes with cheese sauce for dipping. In this [...]

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Karl Lagerfeld designs bottles for Diet Coke

Creativity

German fashion designer Karl Lagerfeld, who famously lost 90 pounds in 2001 on a regimen of Diet Coke and steamed vegetables, lent his silhouette to limited-edition, collectable bottles of Diet [...]

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‘Dumb whore’ song not great for clothing ad

Creativity

This spot by Publicis Mojo for New Zealand clothing retailer Hallensteins pretty much fails on all fronts. Chiefly, it incurred the wrath of the country’s ad watchdog because it uses [...]