Notable & Quotable: All The Other Kids
Tweens have been getting a lot of attention among the fretful followers of media this week, with AdWeek's "tween issue" featuring a lengthy cover story on the power of the [...]
Doody Calls
Brand Marketing
Maybe you played hopscotch when you were a kid. But if you live in a major American city where dog ownership is common, chances are you've played hopscotch just today—the [...]
LilLuxe Kids Site Relaunches as hopscout
Brand Marketing
LilLuxe, a daily deal site for kids' products, is relaunching as hopscout with a new business model, brand positioning, website, and social media strategy. San Francisco-based agencytwofifteen, formerly known as [...]
More playthings take aim at Chef Boyardee
Creativity
Here's the second spot in Chef Boyardee's new campaign from Venables, Bell & Partners. There's no talking blanket this time around, but the approach is the same: a discarded, anthropomorphized [...]
Jilted blanket has a beef with Chef Boyardee
Creativity
You've got to give Venables, Bell & Partners credit for trying something unexpected in the shop's first work for Chef Boyardee, shown below. Most agencies would probably play it safe [...]
How kids prefer cartoon characters to look
Creativity
If you're planning on rolling out a kids' campaign with an animated character this year, you might be interested in Kidscreen's three-part series on children's TV viewing habits. The series [...]