Michelle Obama: Marketing Can Make America Healthier
Brand Marketing
I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would [...]
‘Unboxing’ YouTube Marketers Are Accused of Tricking Kids
Performance Marketing
The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the [...]
Do Anonymous Apps Enable Cyberbullying?
Performance Marketing
Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand [...]
Top 10 Web Series Videos: Clips for Kids Top the Charts on Back to School Week
Performance Marketing
YouTube videos aimed at the young audience seem to be striking a chord. This week, five videos targeted toward the preschool crowd—four of which are over 35 minutes long—were among [...]
AwesomenessTV’s Beth Greve: DreamworksTV Is A ‘Giant Trailblazer’
Performance Marketing
In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent.
Clever Girls Collective, KidzVuz Create Family Friendly Online Network
Brand Marketing
To help brands find online video content that even Mom and Dad will approve of, social media agency Clever Girls Collective and online network KidzVuz are working together to highlight [...]