Kids' television

Nickelodeon’s Jim Perry on His Network and the State of the Market

After a particularly painful ratings drop-off, Nickelodeon is turning things around. The cable network has always controlled the lion's share of the GRPs in the kids' TV market (more than 70 percent of all kids' TV budgets, in fact), and it's returning to business as usual with what sources say is about a 5 percent uptick in CPM rates for the current upfront.