Christopher Walken Is Waiting in the ‘Walken Closet’ in Kia’s Super Bowl Teaser
Brand Marketing
Last year, Kia put onetime super spy Pierce Brosnan in a campaign that cast its 2016 Sorrento as "The Perfect Getaway Vehicle."
How This Creative Agency Plans to Take Digital to the Next Level
Brand Marketing
Specs Current gig Managing partner, chief digital officer at David&Goliath Previous gig President and chief integration officer at JWT North America
Ad of the Day: Blake Griffin Is in the Zone as Kia Kicks Off Another NBA Season
Brand Marketing
Blake Griffin usually soars over everyone else. But in David&Goliath's latest Kia campaign, the Los Angeles Clippers star ascends to new heights: a dreamworld where only the most effortlessly cool [...]
Every Kid Gets a Trophy? No Thanks, Says Kia in This Sunday Night Football Ad
Creativity
Kia Motors takes on the "participation trophy" culture that's overtaken youth sports in this new national campaign by David&Goliath for the 2016 Kia Sorento, supporting Kia's sponsorship of Sunday Night [...]
Kia Wrecks the Alphabet in This Gripping, Surprisingly Visceral Anti-Texting PSA
Creativity
Don't be a crash text dummy. Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, [...]
Lexus’ Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800%
Performance Marketing
Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model.