Facebook Expands Mobile Video Feature That Helps Content Creators Make Money
Performance Marketing
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and [...]
5 Bizarre and Innovative Digital Stunts by Fast-Food Brands
Performance Marketing
In terms of building online buzz, fast-food marketers have tried some seriously strange tactics in recent years. While challenged by slumping sales and increasingly competitive fast-casual restaurants, fast-food brands lead [...]
Quiz: Can You Match the Fast-Food Chain With Its Old-School Tagline?
Brand Marketing
It's hard to forget a fast-food chain's tagline. The ads are everywhere, the restaurants are everywhere and those jingles are so darn catchy. But long after they're gone, can you [...]
The 4 Most Interesting Things You’ll Learn From KFC’s Oddly Educational ‘Hall of Colonels’
Creativity
Whether or not KFC's resurrection of Colonel Sanders achieves its goal of putting a sales dent in potent rivals like Chick-fil-A, the campaign is at least reminding America what a [...]
Darrell Hammond Is Colonel Sanders in W+K’s Big New Campaign for KFC
Brand Marketing
Boy, howdy, have things changed." That's Colonel Harland Sanders, 35 years after his death at age 90—but reincarnated in the form of ex-SNL star Darrell Hammond—weighing in on modern culture [...]
Accounts in Review: KFC Leaves FCB After a Decade-Long Run
Brand Marketing
The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden [...]