KFC has awarded its U.S. media agency of record business to Mediavest | Spark after a review that launched in September and did not involve the incumbent agency MEC.
Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm.
Darrell Hammond, Norm Macdonald, Jim Gaffigan and … Vincent Kartheiser? Yes, the 37-year-old Mad Men star is the latest (and most unlikely) actor to dress up as Colonel Sanders for KFC's ongoing ad campaign from Wieden + Kennedy. And he's not just any Colonel Sanders. Kartheiser plays the "heartthrob Nashville Hot Colonel" to celebrate the return of Nashville Hot Chicken to the KFC menu.
When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts.
Today Yum Brands announced that it has launched a media agency review for the KFC chain after more than a decade with WPP's MEC. Los Angeles consultancy Select Resources International will run the search, and the incumbent agency has opted not to defend the business. An MEC spokesperson has not yet responded to a request for comment on the news.
We've seen several Colonel Sanders incarnations over the past year, but while most have been about finger lickin,' this one's focused on ass kickin.' At this weekend's WWE's SummerSlam (which has become a veritable brand bonanza), the professional wrestling organization unveiled its ad partnership with sponsor KFC. The resulting video, which you can watch below, will run as an ad on WWE Network throughout the rest of the year and into 2017. While previous Sanders iterations have been played by comedy icons like Norm Macdonald, Darrell Hammond and Jim Gaffigan, this time around the part went to WWE star Dolph Ziggler, who faces off against the feathered nemesis played by fellow wrestler The Miz. Who will survive, and what will be left of them? Let's find out:
The Rio Olympics may be over, and we're quickly heading toward Labor Day. But there's still time left to enjoy the summer rays. And who can better advise us on how to soak up the sun than the famously brown George Hamilton?
CANNES, France—Ogilvy & Mather Johannesburg took home the Grand Prix in the Radio Lions contest at the Cannes Lions festival here tonight for a KFC campaign that humorously reassured men that they are still manly even if they occasionally do unmanly things.
April Fools' Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, "Finger Lickin' Good," grossly to life.
Brand Twitter fails are few and far between these days, which is either good or bad, depending on your schadenfreude levels. But here's a bizarre and baffling one from Australia, where KFC somehow thought it would be a good idea to pixelate what's clearly meant to look like a sexual image to sell "Hot & Spicy" chicken.