4 Tips Aimed at Defending Digital Marketing’s Value
Performance Marketing
For B2B marketing, it isn't always as easy to quantify success as we would like, even with the near-infinite measurability of digital marketing. Here are ideas for defending your digital [...]
Can Micro Social 6-Second Videos Work for Direct Marketers?
Performance Marketing
Is it really possible to apply direct marketing principles to those new "micro social" 6-second videos? ... And expect to monetize it? We're about to find out, and we'd like [...]
Industry Experts Weigh In: Marketing That Matters
Performance Marketing
Earlier this month, I participated in a professional development and networking event for alumni of the Integrated Marketing Communications (IMC) graduate program at Northwestern University's Medill School of Journalism. I [...]