Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of them younger than 35 years old.
It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.
The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned.
Who is on Kevin Systrom’s Instagram wishlist? Al Gore. Systrom says he’s personally lobbied the former veep to join the photo-sharing service.
Instagram revealed its direct photo messaging service today, and it’s entering a crowded field. The Facebook-affiliated company is trying to steal some of the excitement surrounding Snapchat. Twitter did the same this week with its own direct message service upgrades.
Today, Time magazine put out its 10th annual Time 100 list, a collection of the “most influential people in the world.” This year’s list includes influencers from the worlds of politics (Barack Obama, Rand Paul) and activism (Malala Yousafzai, Aung San Suu Kyi) to music (Jay-Z, Frank Ocean) and Hollywood (Jennifer Lawre