Remember a couple of decades ago when movie stars such as Arnold Schwarzenegger would only appear in commercials airing in Japan or Europe?
Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You think that you can just march into these countries based on some fundamentalist religious principles, drop a few bombs, topple a dictator and start a democracy?" he asks. "Ha!
Despite winning only seven of the 31 Emmys its shows were nominated for, Netflix still found a clever way to cash in on the popularity of its original programs during Monday's telecast.
Kevin Spacey, more or less in character as House of Cards' South Carolina politician Frank Underwood, stars in this ad for the Clinton Foundation, keyed to Bill Clinton's 68th birthday.
With two Oscars to his name and a current starring role in one of the most celebrated TV series on the air, Kevin Spacey already has the world at his feet. But it's clear he wants more.Or at least, so it appears from his advertising work.
NBC made a giant Olympic play this week and House of Cards' president Underwood is the voice of CoD, plus we go
On Thursday, Complex and a few other outlets found a SoundCloud file, with no context attached, of somebody who sounded an awful lot like Kevin Spacey delivering a bad-guy-sounding monologue about democracy—and not really being into that particular form of government so much.
When Kevin Spacey appears on screen these days, you expect him to speak to camera in a South Carolina drawl, assess his chances at screwing over a rival, and perhaps even (spoiler alert) kill a person or two.He does none of those things in E*Trade's new campaign from Ogilvy & Mather, but does aim for an air of mystery in his role as a "talent scout" who can tell by looking at someone whether he or she is "Type E*"—the company's term for sophisticated, savvy, self-directed investors. This Spacey spot is the first in what will be a series, Ogilvy tells us.An earlier spot that launched the campaign was titled "Epic Musical" and featured everyday people singing and dancing because they are Type E*. The new campaign follows the demise of the E*Trade baby, the star of Grey's longtime campaign, who was put out to pasture after six years of never growing up."If you think about it, our target has grown to become more sophisticated, so the baby needed to grow up as well," said Russell Messner, global managing director at Ogilvy. "That being said, we did not want to alienate the smart wit and irreverence that are inextricably linked to the E*Trade brand. We believe Kevin Spacey, our 'Type E* Talent Scout,' is a great embodiment of this new phase in the brand's history."
Twitter stole the Oscars last night, reaching new milestones and just dominating the conversation. It’s not a stretch to say Twitter outshined the actual show. Ellen Degeneres’ selfie with the stars was the most retweeted post of all time. Here’s what else happened on Twitter and at the Academy Awards: