Kevin Hart

Kevin Hart Goes Way Off the Grid in W+K’s Odd, Amusing Ads for the Apple Watch Nike+

Kevin Hart is a famous comedian who is busy at any given moment filming his latest buddy flick or starring in ad campaigns for H&M, Xfinity, Madden, etc.  But he's also a frequent runner who recently made the life-changing decision to start using an Apple Watch Nike+ to track his workouts—and it led to some very strange places, according to this amusing new Nike campaign by Wieden + Kennedy Portland. 

What Will Kevin Hart Do Next? Well, for Starters, This Ad Campaign for Xfinity

Kevin Hart's upcoming stand-up concert film is called What Now? Which is the question he poses to his uninterested wife and son in this Xfinity ad by 72andSunny New York.

Ad of the Day: Kevin Hart and David Beckham Take a Fun, Disastrous Road Trip for H&M

David Beckham is a surprisingly perfect straight man for Kevin Hart in a new short film from H&M. 

Hyundai Strives for ‘Universal Truth’ With Its 4 Super Bowl Spots

This year, Hyundai plans to offer up a little something for everyone, including two celebrity appearances, in its four Super Bowl 50 spots. The ads, created by Innocean Worldwide, touch on humor, fear, compassion and love, and aim to capture the brand's "We make things better" motto while also highlighting new capabilities and technologies. 

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online […]

Facetime: Photos From the Latest Awards, Festivals and Premieres

The Clio Sports Awards heated up the summer with a show-stopping event at Cipriani 42 Street in Manhattan. VIPs and brand sponsors also kicked off The Essence Festival in New […]

The 5 Most Embarrassing Revelations From Sony’s Sprawling Hack

The true scope of a massive hacking attack against Sony Pictures remains unknown, but one thing is clear: Each new revelation seems to dig the studio only deeper into a public relations sinkhole.

Madden Game Uses Google to Create Gif Ads in Real Time

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly create gif ads and customize the message based on what is happening on the field.

Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden

It's Madden season, which apparently is a good time not to be friends with Kevin Hart.  In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths to which Hart is willing to go in his quest to defeat Dave "the Lesser" Franco at video game sports. As baffling as it is bafflingly long, the ad from agency Heat, San Francisco, rolls out quite a few celebrity cameos, including (for some reason) NBA star Damian Lillard and (because why not?) Harley Morenstein from Epic Meal Time. If you like watching zany, over-the-top celebrity antics—or just like seeing James Franco's brother get slapped—this might be the ad for you. If not, well, you probably stopped reading when you saw the phrase "three-and-a-half-minute promo." Credits after the jump.