Kentucky Derby

Step Aside Super Bowl: This Is 2015’s Craziest Sports Weekend

This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron.

Nonprofit Wins Big on Horse Racing’s Triple Crown

You’ve probably heard a lot about California Chrome, the thoroughbred vying for the Triple Crown this weekend. But there’s a behind-the-scenes story involving the equine that makes for a marketing trifecta.

PETA Looking to Spook Horse Racing Fans With This Ad at the Kentucky Derby

The 139th Kentucky Derby takes place at Churchill Downs on Saturday. The spectacle is as much a soiree and fashion occasion as it is a prestigious horse race. Thousands will flock to the grounds in their Sunday best. For women, flowered floppy hats and sundresses are always a hit. As for the men, a seersucker suit with a festive tie will do.

Despite NBC Promo Blitz, Kentucky Derby Ratings Slip

NBC’s multiplatform promotion of its Kentucky Derby coverage didn’t move the needle quite as much as one might have anticipated, as Saturday’s broadcast fell 12 percent from the year-ago race.

NBC Blows Up Its Kentucky Derby Hype

NBC is leveraging its sole control of coverage of the 137th running of the Kentucky Derby into a cross-platform promotional push that will span 20 channels and twice as many websites.