This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron.
You’ve probably heard a lot about California Chrome, the thoroughbred vying for the Triple Crown this weekend. But there’s a behind-the-scenes story involving the equine that makes for a marketing trifecta.
The 139th Kentucky Derby takes place at Churchill Downs on Saturday. The spectacle is as much a soiree and fashion occasion as it is a prestigious horse race. Thousands will flock to the grounds in their Sunday best. For women, flowered floppy hats and sundresses are always a hit. As for the men, a seersucker suit with a festive tie will do.
NBC’s multiplatform promotion of its Kentucky Derby coverage didn’t move the needle quite as much as one might have anticipated, as Saturday’s broadcast fell 12 percent from the year-ago race.