Kenshoo Social

Mobile Grabs 20% of Facebook Ad Spend

A year ago, Facebook made zero money from mobile advertising because it had yet to launch a mobile ad product. Now mobile accounts for 20 percent of advertisers’ spending on Facebook, according to social ad firm Kenshoo Social.

On Facebook, Men Are Cheap

More women than men use Facebook, so marketers should target them, right? No, according to new research, men cost less to reach with ads on the social media site and respond better.