The 3Ls That Can Kill Your Brand. Forever.
Performance Marketing
As marketers, most of us pride ourselves for adhering to truth in advertising and being honest in all we say about our products and brands. Copywriter, strategist, social or content [...]
March Madness Twitter Ads Tip Off After Buzzer-Beater
Performance Marketing
Earlier this afternoon, Seton Hall guard Sterling Gibbs hit a last-second shot to help his college basketball team upset Villanova, and marketers for New York Life and NBC immediately purchased [...]
Adidas Makes Gains Among Black Consumers, L’Oréal Lags
Brand Marketing
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the [...]