Which Music Artists Transcend the Gender and Age Divides
Performance Marketing
Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top [...]
W Targets Emerging Markets With Global Style Guide
Performance Marketing
This month, W magazine is extending its reach with the debut of its first Global Style Guide, a special edition publication that will be distributed internationally in hopes of reaching [...]
Health Groups Target Katy Perry for Marketing Pepsi
Brand Marketing
Can nutrition watchdogs shame Katy Perry to stop marketing Pepsi? A group of seven health organizations are going to try. On Tuesday, they plan to run an open letter to [...]
Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus
Creativity
"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's [...]
Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release
Brand Marketing
When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's
Katy Perry Gives WhatsApp a Starring Role in Her New Video, Free of Charge
Creativity
Ever wonder exactly which messaging service Katy Perry uses to chat about being a champion while she’s taking a dump? Well, mystery solved: It’s WhatsApp. In just a few days, [...]