Katy Perry and Other Celebs Are Pushing Anti-Trump #TwitterBlackOut Effort, but Should Brands Join In?
Performance Marketing
When pop star Katy Perry joined the grass-roots #TwitterBlackout effort on the microblogging platform Wednesday, the movement truly began to gain traction.
Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs
Performance Marketing
When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring.
Pepsi’s Music Chief Makes the Super Bowl Sing
Brand Marketing
Emma Quigley, who joined PepsiCo last October as its first North American head of music, is a heavy hitter in music, having sp
StubHub Gooses Its Digital Content With Katy Perry Concert Prank Video
Performance Marketing
Anyone who has purchased concert or sports tickets knows the ongoing struggle against hidden fees. Ticket resale company StubHub decided to play on those frustrations in its latest online Web [...]
Katy Perry to Play Super Bowl Halftime Show
According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015.
The VMAs Inspired Good and Bad Branded Tweets
Performance Marketing
The good and the bad were on full display in last night’s tweets for MTV’s Video Music Awards. Nicki Minaj's wardrobe malfunction and praise for Beyonce as the queen of [...]