Why Daytime Syndication Remains a Sunny Proposition for Advertisers
Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on [...]
Katie Couric Bolts to Yahoo
Performance Marketing
Confirming what may have been the worst-kept secret in recent memory, Yahoo CEO Marissa Mayer on Monday officially announced that Katie Couric is joining the company as global anchor.
NBCU Preps Syndicated Meredith Vieira Show
Two years after bowing out as a co-anchor on NBC’s Today show, Meredith Vieira is planning her return to morning TV.
Marie Claire Hosts ‘Women Taking the Lead’ Luncheon
Performance Marketing
Hearst Magazines has been intent on adding some heft to its fashion books over the past year. First, there was Cosmopolitan, which under the leadership of Joanna Coles has put [...]
Jeff Zucker Poaches Exec From Katie Couric’s Talk Show
CNN Worldwide's Jeff Zucker has poached Michael Bass, a co-executive producer for Katie Couric's Disney-ABC talk show, which formerly employed Zucker and in which he still has ownership interests, according [...]
ABC News, Yahoo Partner on New Online News Show With Katie Couric
Katie Couric has an official ABC News show, but it's not on television. Instead, the former Today and CBS Evening News anchor will host a digital program, Katie's Take, on [...]