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Sports Illustrated Swimsuit Issue Leaked

Performance Marketing

Sports Illustrated said it’s looking into how the coveted image of its annual Swimsuit Issue was leaked before it was to be revealed on Late Night With David Letterman Monday [...]


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Kate Upton Does Her Most Insipid Ad Yet, for DirecTV

Creativity

Sports Illustrated cover girl and suddenly ubiquitous ad star Kate Upton has a new commercial, this time for DirecTV. And like the spots that have come before it, this one [...]

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Kate Upton Attracts World’s Nastiest Creatures in New Ad

Creativity

Last we saw supermodel and Sports Illustrated cover girl Kate Upton, she was wolfing down a 740-calorie Carl's Jr. burger packed with jalapeño peppers and 47 grams of fat. Ha! [...]

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Kate Upton Sinks Her Teeth Into a Hardee’s-Carl’s Jr. Commercial

Creativity

"My spice I bring to it is lingerie." Thus spake Sports Illustrated swimsuit-issue cover model Kate Upton of her role in a Carl's Jr./Hardee's commercial breaking on Sunday. Truer words [...]

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SoBe Gives Kate Upton’s Cleavage Its Own Commercial

Creativity

Just five months after being named Sports Illustrated's Swimsuit Rookie of the Year, 19-year-old Kate Upton is already proving that she's more than just a bountiful bikini filler.