When it comes to building awareness, how much is too much? Multi-channel campaigns harnessing the power of digital space, air time and even real time have proven successful. But when does it tip over into overkill? With the biggest brands double-, triple- and even quadruple-flanking consumers, the trick becomes how to be near the top of mind without going over-the-top.
Game of War: Fire Age, one of the top-grossing mobile games in the world, has tapped supermodel Kate Upton for its first global marketing campaign that uses traditional media.
Apple is implementing more robust iCloud security protocols after a massive breach of celebrities’ accounts—and leak of private nude photos—revealed some weaknesses in the photo-storing service.
Apple's cloud is safe, the company has said in response to claims that a security flaw in its photo-storing software allowed hackers to grab naked images from celebrities' personal accounts. It appears that the widespread hacking was targeted work aimed just at celebs whose accounts were compromised using common tactics rather than a general security hole.
Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.
We all know the purpose of the Sports Illustrated Swimsuit Issue is to create spank-bankable material in a format convenient for reading on the toilet. But the baseness of its purpose doesn't mean it can't be creative. On the contrary, SI continues to boldly seek new frontiers of wankspiration.
Golf isn’t exactly the sexiest of sports. And unlike certain other sports titles, Golf Digest isn’t known for attempting to spice up its guy-dominated subject with attractive female cover models.
Two premium meats—Kate Upton and Snoop Dogg—team up for this wildly ludicrous new music video for Hot Pockets, which humorously remixes Biz Markie's 1989 hit single "Just a Friend (You Got What I Need)" as "You Got What I Eat." Lines like "I need your hot buttery crust" and "It's my premium meats that make your lips sing a song" are mixed in with lots of marijuana references and psychedelic imagery to produce a crispy finished product that's both fake and flavorful—just like Hot Pockets. "I love working with the Hot Pockets sandwiches team," Snoop says in a statement. "They let me do what I do and bring the funk out with their message, you know? We needed to top [previous video] 'Pocket Like It's Hot,' and this video is so dope. It's funnier, and we got the flyest girl in it with me." "I love the premium meats and the buttery seasoned crusts of the new Hot Pockets sandwiches," adds Upton. "I'm excited to hear which side the fans pick in this IRRESISTIBLY HOT™ battle!" She's referring to a public vote being held at hotpockets.com pitting #TeamCrust against #TeamMeat in a battle to the death over which Pocket part is preferable. Full lyrics below.